Storyselling for Impact: Crafting Compelling Narratives for Client Pitches and Presentations

ABOUT THE PROGRAMME

In today’s competitive financial landscape, capital market professionals must do more than present facts, they must persuade, influence, and connect. Whether pitching to clients, presenting investment ideas, or explaining complex financial products, the ability to craft a compelling story is a critical differentiator. This 1-day programme, combining expert insights, real-world examples, and practical tools, is specially tailored for industry professionals seeking to elevate how their teams communicate, persuade, and pitch to clients, equipping participants with a critical edge in stakeholder communications and client engagement.

Participants will learn to structure persuasive narratives and translate data into engaging, client-focused stories using clarity, empathy, and precision. A guest speaker will share high-impact strategies from the field, including how storytelling helped close high-value media deals, what clients truly respond to, and how to pitch with conviction. The programme will also cover tools for delivering stories with impact through tone, presence, cadence, and visual storytelling. Interactive sessions and mock presentations will offer participants the opportunity to apply their learning in a practical setting. Attendees will leave better equipped to engage clients, influence decisions, and present with confidence and clarity.

LEARNING OUTCOMES

1. Analyse the strategic use of storytelling in client engagement
2. Apply narrative frameworks to structure persuasive and client-relevant communications
3. Translate financial insights or data into compelling stories
4. Demonstrate impactful presentations using tone, structure, and presence
5. Apply practical storytelling skills through mock delivery and feedback

WHO SHOULD ATTEND

Corporate Finance, Debt and Islamic Capital Market Professionals, Investment Bankers, Stockbrokers, Remisiers, Dealers, Treasurers, Corporate Bankers, Asset Managers, Analysts, Wealth Advisors and individuals interested in storytelling and narratives to clients.

 
SPEAKER

Ms Eliza Mohamed
Executive Director, FineTouch Synergy
Eliza leads the strategic communications team at FineTouch and has over 30 years of experience leading corporate affairs across legal, tobacco, media, and Formula 1 industries. Eliza specialises in crisis communications, public speaking, public affairs and leadership development and is experienced in building human-centric communication skills across operational to leadership levels. She is formerly associated with Philip Morris International, Media Prima, Maybank, Sime Darby Plantation Berhad and Nestle Malaysia. She was the former Head of Corporate Affairs & Sustainability, Maybank Group. Eliza is a Certified Trainer with extensive expertise in public relations, corporate branding and leadership communication and advisor to C-suite executives across financial institutions, multinational companies and government linked companies. She is a Partner at Salleh Abas, Yaacob & Sofiah, with an LL.B (Hons) and Barrister-at-law qualification. She is also a contributor to leadership and sustainability thought pieces in Twentytwo13.my and an Alumni Leadership Mentor at the University of Leeds.

Mr Seelan Paul
Guest Speaker
Seelan Paul is a seasoned media strategist with over tewo decades of experience in Malaysia’s broadcast and media industry. He began his career as a radio announcer and rose through the ranks to become the CEO of Media Prima Radio Networks (MPRN). Under his leadership, MPRN launched and managed several successful radio stations, including Hot FM, Fly FM, One FM, and Kool FM. Notably, Hot FM achieved the milestone of becoming Malaysia’s number one radio station with 3.8 million weekly listeners. Beyond radio, Seelan served as the CEO of ntv7, where he continued to drive content innovation and audience engagement.

FEE
MIBA Member : RM1,800.00 per participant
Non-MIBA Member : RM2,000.00 per participant
*10% discount applies for group registration of 5 or more from the same organisation

The closing date for the registration is on Tuesday, 5 August 2025.

TERMS AND CONDITIONS

Payment
Full payment to the following bank account is required with registration, at least one (1) week prior to the date of the programme :
Pay to: MALAYSIAN INVESTMENT BANKING ASSOCIATION
Account No: 39500115355
Bank Details: Hong Leong Bank Berhad
Please e-mail payment advice to ipay@miba.com.my and state the Invoice No.

Cancellation / Substitution
Cancellations or refunds within one (1) week from the date of the programme will NOT be entertained. Non-attendance does not constitute cancellation and no refund will be given. Substitute(s) will be accepted provided forty-eight (48) hours prior written notice is received.

Data Protection
Personal data is gathered in accordance with the Personal Data Protection Act 2010 (Act 709). 

Disclaimer
MIBA reserves the right to change the date, speaker, course contents and programme or cancel the programme in the event of circumstances beyond our control.

For more queries, kindly email education@miba.com.my or contact us at +603-27113991.